Meet Your Public

I had the opportunity to be on radio last week. That was certainly something new for me. Several brief interviews, which actually wasn’t that different from talking on the phone – headset on, voice on the end of a phone/microphone.

I spend most of my time working with clients over the phone, which works well but it can become very comfortable, working from home, networking online, writing emails and answering calls but I’ve recently rediscovered the benefits of meeting up with people face-to-face. Not only does it get me out and about – apart from my regular networking meetings but last year, I ran a couple of workshops locally and got a buzz from the synergy that gets created in a group. It’s no longer just about you, your knowledge and expertise, it’s about what else people bring to the group – challenges, ideas, inspiration.

While it’s a well-documented fact that most people don’t like public speaking, there’s no better way to get your message across than talking to people face to face, especially if your business is you and not a product. Whether it’s small or large groups – show your expertise. Talk to people you wouldn’t normally talk to – I’m not necessarily talking about total strangers but groups of people that you may not usually approach. You might find a whole new audience.

It doesn’t have to be that scary. Even the most accomplished speakers get nervous and had that sense of dread when they first started. Build up your confidence with a small group of people you know, practice, get feedback and then find other groups to talk to, who want to hear what you have to say.

Alternatively, if you normally do a lot of talking, try a different from of communication