Online Overwhelm
One thing I’ve been doing more of recently is using Twitter. Now I’ve got several tools set up to make my life a lot easier and save time but there’s no doubt that it’s another source of potential overwhelm. There are only so many people you can follow and so many tweets you can read in a day. If you really did want to keep up with your tens of hundreds or even thousands of followers, you wouldn’t have much of your day left to work.
Yes, it’s a great way to stay in touch with people, you get a quick and easy update about who’s doing what and when and you can respond quickly, ask questions, get answers. Far more quickly than by email or through reading a blog. It’s also a great way to find out useful information but as I said, there’s only so much additional information you can take in and most of us are suffering from information overload already.
Add it to your online marketing arsenal or use it as a tool to keep in touch but be careful about how you’re using it and how much time you spend on it. How does it fit in to your day to day business plan? How are you going to use it to grow your business or keep in touch? There are plenty of people on Twitter who can tell you how. Follow them, learn from them but know what’s really going to make a difference to your business and do that first.
Yes, it’s a great way to stay in touch with people, you get a quick and easy update about who’s doing what and when and you can respond quickly, ask questions, get answers. Far more quickly than by email or through reading a blog. It’s also a great way to find out useful information but as I said, there’s only so much additional information you can take in and most of us are suffering from information overload already.
Add it to your online marketing arsenal or use it as a tool to keep in touch but be careful about how you’re using it and how much time you spend on it. How does it fit in to your day to day business plan? How are you going to use it to grow your business or keep in touch? There are plenty of people on Twitter who can tell you how. Follow them, learn from them but know what’s really going to make a difference to your business and do that first.
Labels: communication, technology
1 Comments:
I completely agree, Clare.
It's far toooo tempting -- and easy -- to get carried away with Twitter (and Facebook, and LinkedIn and...). I started tweeting a few months ago, and at first found that entire days were going by with me doing little else other than exploring the Twitter posts. Freaky!
Now, I try (and *try* being the operative word) to limit myself to a maximum of one hour per day. But like you say, trying to keep up with followers and the like is difficult, let alone using Twitter as a tool for marketing your business.
And if you're running your own business, time is ALWAYS going to be precious. Just be sure you're comfortable with how you're using it.
Now, I'll go and take a leaf out of my own book, shall I? ;-)
Tracey
Post a Comment
Subscribe to Post Comments [Atom]
<< Home